Top motorsport website PITPASS.COM's Book Review by MIKE LAWRENCE
" Brian gets to the nub of the matter and each one of the 28 short, easily digestible chapters asks pertinent questions and ends with bullet points.......
He writes pithy prose and draws on a wealth of anecdotes, having been involved in the financial side of the sport from just about every angle.....
It's essential reading for anyone who wants to seek sports
sponsorship and also anyone who wants to know how it really
works. Given that motor racing depends on sponsorship, it
should be required reading for everyone who wants to know how
our sport operates. Motor racing is not fuelled by petrol, it's fuelled
Brian's book gets to the heart of the matter. He writes well and
has anecdotes to illustrate every point...
I cannot recommend it too highly..."
Moving Up | published by Divaris Stein
Sports Sponsorship : Getting Your Share | published by Hazleton Publishing