Brian Sims is first and foremost a world-class professional salesman with an exceptional track record in the high-value and fiercely competitive world of professional sport.
His sales achievements include the innovative multi-million dollar deals that brought FedEx, Gillette and Marconi into Formula 1 for the very first time. He became the Marketing Director for the Lola Ferrari and the Benetton F1 Teams, following a successful career as a professional racing driver.
He is in great demand as a Guest Lecturer on the subject of sponsorship acquisition, for sports associations such as the International Cricket Council, World Rugby and Bahrain Olympic Committee, as well as the British Racing Drivers Club, Ford and Porsche GB.
Brian is the Founder and Honorary Life Member of the globally prestigious Motorsport Industry Association which represents the world-leading £9 billion British motorsport industry.
He is the author of two highly acclaimed books on sponsorship acquisition and his often controversial Paddock Magazine column, MONEY, EGOS and SPEED comments on the business side of F1.
CRUISE SHIP SPEAKER:
Title: MONEY, EGOS and SPEED
Whether or not you are a motorsport fan, Brian's stories of how he built a career in the glamorous, cut-throat world of international racing up to and including F1 are highly entertaining. They're, supported by an amazing collection of anecdotes, photographs and even nostalgic BBC News clips.
His journey included working with the cast of the David Croft sit-com, Are You Being Served?, meeting the Wombles, having a business meeting with a Hollywood legend and teaming up with one of the Great Train Robbers!