August 2018 Course


"Easily the best in-house training I've done. I learnt a lot of things that seem so obvious now, ways of approach and engaging the prospect in a way that I never would have thought to do otherwise"


"It had me asking myself quite a lot of questions about what I'd done before and how I could do it differently in the future. It also reminded me of the power of effective questioning, and how integral that info is in building your proposal."


"It was useful in thinking outside the box and using different means of appraoach and understanding from the prospect's side. This includes the importance of listening to their needs more so than anythging else. Not only did the training cover sponsoirship, but also different sales techniques that can apply to our day to day stand selling too."


"Having him use his personal expereinces and case studies was really interesting and has definitely made me see where I need to make changes. Brian is a diamond!"

You sent me a signed copy of your book in 2008. The last 12 years have been amazing for me, I've fulfilled a dream which i didn't think possible, racing in single-seaters.....The icing on the cake was 2019 when I became the Scottish Formula Ford Champion. I wanted to thank you for the significant part you played in helping me achieve it.


Thanks to your inspiration, we have built a recognised brand in Scottish motorsport and I'm proud to say that my sponsorship portfolio has grown year-on-year,  since I first sat down with your book. Just last week I was preaparing  to meet a possible sponsor and I ran over your advice for first meetings and how to get the best chance of success. Needless to say, the company is now a team sponsor for 2020!. Thank you so much Brian!!!


Jordan Gronkowski      Feb 2020.




SPONSORSHIP: A Professionals Guide


I'm sure it's been said many times, but I just wanted to say thank you so much for the inspiration provided by your sports sponsorship book. My Mum and I use it as our bible in our attempts to keep me racing. We've managed to get a few local sponsors and commit to some rounds of the US F4 Championship but still need even more funding. Your book keeps us motivated and we hope and belive it will make the difference. I have just won my first race after a budget restriction break. We recommend your book to all od our racing friends who face the same challenges. Thank you.




"What an amazing book....I couldn't stop reading it from the moment I started it....I've now finished it and started reading it over again....I want to thank you sincerely for guiding my search for sponsorship in the right direction.. I am looking to raise around £200,000 for (my 2012 season) in the FIA Formula 2 Championship...It felt like a nigh on impossible task before I read your book....Now I can truthfully say that I am excited and ready to get stuck in!....I have a direction, a goal and crucially plenty of ideas....thank you once again" 


DINO ZAMPARELLI : BRDC 2011 Rising Star / 2013 Marussia GP3 Driver, Porsche Carrera Cup GB 2014-2018


I am contacting you to thank you for writing your book "Sports Sponsorship: A Professional's Guide". I am trying to raise finances to continue my racing career and plan to compete in GP3 next year.

With inspiration and advice from your book,  I created Grand Prix Marketing to provide tailored marketing strategies in GP3 and GP2".



Great Book! I read the first page and couldn't put it down. Makes a real change to read something about sports sponsorship that's written by someone who's done it as opposed to an academic writing about the theory. 

DAVID CLAYTON / Managing Director of Leicester Tigers RFC


An excellent grounding in the basics of sponsorship, providing a unique insight into every aspect. A great tool for anyone who wants to find out more about sponsorship and who is looking to use it to its maximum effectiveness as a marketing discipline 

NIGEL CURRIE / Former Chairman of the European Sponsorship Association


A big thank you for your brilliant book. As a parent of a budding young racing driver, I have been in total confusion how to go ahead and raise the funds necessary for Josh to compete next year. I've now read your book twice in the space of a week and become so fired up that I want to start the sponsorship search today, but it's Boxing Day! 

SALLY BENSON / Mother of Young Competitor 



Just wanted to say thank you for the sponsorship training. I had a great day at Castle Combe and learned a great deal. I think the course was worth every penny and the book was well worth the purchase and provides a lot of background information and detail that wasn't possible to cover in the one-day course.


I would highly recommend that anyone looking for sponsorship or working in marketing attends one of your courses to learn your "out of the box" marketing strategies.


Andrew Phillips...


I have rarely attended a seminar where so much real knowledge and good business practice was relayed.........


BARNEY STINTON / Zanarini F1 Management


I found the course really useful and the openessof the presentation and information imparted very refreshing, compared to many courses which hint at solutions but essentially suggest that you need to engage the speaker concerned separately to get to the answers


JANE PLATTS / Ascot Racecourse Ltd


A superb seminar. One of the best that I've ever attended. I now have a much better insight into what sponsorship is really about and what companies expect from it. I can approach the task of approaching the private sector with a great deal more confidence.


SCHALK BERGER / Superkart Championship South Africa