CAREER in the FAST LANE: Brian Sims
In 1994, Brian persuaded 6 influential motorsport industry figures to join a Steering Committee with the intention of launching a new UK organisation, the Motorsport Industry Association. It's aim was to secure formal Government recognition for this world-leading sector, as well as promoting and protecting the interests of businesses within UK motorsport and providing them with a much needed forum.
Brian's Steering Committee included:
Richard Scammel MBE (CEO of Cosworth F1)
Ralph Firman, CEO of Van Diemen International
Tony Schulp (Publishing Director of Autosport)
John Kirkpatrick (CEO Jim Russell Racing Drivers School)
With sponsorship from Accenture, Hewlett Packard and Ford Motor Company, the MIA was launched at the Accenture Head Office in London
Accenture Senior Partner, Rob Baldock, then joined the Steering Committee as Chairman. As it's Founder, Brian became the MIA's inaugural CEO.
Ford, Benetton F1, Cosworth F1, TOCA, Van Diemen, JRRDS, Haymarket Publishing and many other companies quickly joined this new organisation. Today it has become one of the most powerful within global motorsport.
That same year, The MIA Business Achievement Awards were introduced to recognise commercial and technical achievement within the world-leading British motorsport industry.
Brian persuaded Lord Astor of Hever to become the MIA Honorary President and, with his help, in 1995 the MIA Business Achievement Awards were presented at a House of Lords Reception. This Reception now takes place at this prestigious venue annually.
After 3 years at the helm, Brian decided to step down as the MIA's CEO, realising that to grow the organisation, more experience of running a Trade Association and dealing with Government. was required.
In 1997 Chris Aylett was appointed as CEO, having run a trade body of this kind previously. He has subsequently taken the MIA to new heights.
In recognition of his achievements in founding the MIA, Brian was appointed as one of three Honorary Life Members, alongside Lord Astor of Hever and Rob Baldock.
In his role as a Guest Lecturer for the prestigious
WORLD ACADEMY of SPORT, Brian works closely with senior management of many high-profile sports associations, including:
International Cricket Council
Bahrain Olympic Committee (Photo)
International Paralympic Committee
The British Racing Drivers Club