CAREER in the FAST LANE: Brian Sims

Brian (in Jordan F1 car) with Lord Astor of Hever (left) outside the House of Lords at the MIA Reception in 1995

In 1994, Brian persuaded 6 influential motorsport industry figures to join a Steering Committee with the intention of launching a new UK organisation, the Motorsport Industry Association. It's aim was to secure formal Government recognition for this world-leading sector, as well as promoting and protecting the interests of businesses within UK motorsport and providing them with a much needed forum.  

 

Brian's Steering Committee included:

 

Richard Scammel MBE (CEO of Cosworth F1)

Ralph Firman, CEO of  Van Diemen International

Tony Schulp (Publishing Director of Autosport)

John Kirkpatrick (CEO Jim Russell Racing Drivers School)

 

With sponsorship from Accenture, Hewlett Packard and Ford Motor Company,  the MIA was launched at the Accenture Head Office in London

 

Accenture Senior Partner, Rob Baldock, then joined the Steering Committee as Chairman. As it's Founder, Brian became the MIA's inaugural CEO.

 

Ford, Benetton F1, Cosworth F1, TOCA, Van Diemen, JRRDS, Haymarket Publishing and many other companies quickly joined this new organisation. Today it has become one of the most powerful within global motorsport.

 

That same year, The MIA Business Achievement Awards were introduced to recognise commercial and technical achievement within the world-leading British motorsport industry.

 

Brian persuaded Lord Astor of Hever to become the MIA Honorary President and, with his help, in 1995 the MIA Business Achievement Awards were presented at a House of Lords Reception.  This Reception now takes place at this prestigious venue annually.

 

After 3 years at the helm, Brian decided to step down as the MIA's CEO, realising that to grow the organisation, more experience of running a Trade Association and dealing with Government. was required.

 

In 1997 Chris Aylett was appointed as CEO, having run a trade body of this kind previously. He has subsequently taken the MIA to new heights. 

 

In recognition of his achievements in founding the MIA, Brian was appointed as one of three Honorary Life Members, alongside Lord Astor of Hever and Rob Baldock.

After standing down from the MIA, Brian acquired a high level of multi-million pound global sponsorship deals for the Benetton F1 Team, becoming the Team's Commercial Director until its sale to Renault F1 in 2000. His highly acclaimed sponsorship deals included:

 

                                                          FedEx  /  Gillette  /  Marconi 

Brian Sims is now on the Advisory Board, it's Motorsport Industry Consultant  and an Associate Lecturer at Oxford Brookes University,

                                      one of the world's leading motorsport engineering

                                            universities. Currently Brookes has graduates in

                                                                           every F1 Team

In his role as a Guest Lecturer for the prestigious

WORLD ACADEMY of SPORT, Brian works closely with senior management of many high-profile sports associations, including:

 

World Rugby

International Cricket Council

Bahrain Olympic Committee (Photo)

International Paralympic Committee

The British Racing Drivers Club

 

   

 

Earlier in his career, Brian became a professional racer, driving for Mercedes Benz SA in touring cars. He also competed in the Yellow Pages 500 Group C race at the Kyalami F1 Circuit in in South Africa (photo)