ONE OF INTERNATIONAL SPORTS' MOST SUCCESSFUL AND EXPERIENCED EXPONENTS OF STRATEGIC SPONSORSHIP PLANNING, SPONSORSHIP ACQUISITION and SPONSORSHIP SALES TRAINING.
Founder and Director:
THE SPONSORSHIP BUSINESS Ltd
THE WORLD ACADEMY of SPORT
F1 & MOTORSPORT INDUSTRY CONSULTANT...OXFORD BROOKES UNIVERSITY
ADVISORY BOARD MEMBER...OXFORD BROOKES UNIVERSITY
AUTHOR & FEATURES WRITER
FORMER F1 TEAM COMMERCIAL DIRECTOR:
BENETTON F1 ....... LOLA SCUDERIA FERRARI F1
FROM A XEROX SALESMAN........ TO THE COMMERCIAL DIRECTOR OF A WORLD CHAMPIONSHIP WINNING F1 TEAM
FROM A PROFESSIONAL RACING DRIVER........TO THE FOUNDER OF INTERNATIONAL MOTORSPORT'S MOST POWERFUL BUSINESS ORGANISATION
BRIAN SIMS.....ONE OF INTERNATIONAL SPORT'S MOST EXPERIENCED AND SUCCESSFUL SPONSORSHIP ACQUISITION EXPONENTS
BRIAN SIMS : A FASCINATING F1 BUSINESS SPEAKER:
Partying at my house with James Hunt ... crisis time at the F1 Drivers' Strike ... a beneficial meeting with Max Mosley ... racing with Nigel Mansell ... coffee with Paul Newman and Gene Hackman ... selling a multi-million pound sponsorship from a "cold" phone call ... having one of the Great Train Robbers as a team mate ... launching one of the most powerful organisations in motorsport ... You'll just love the stories of a career in the fastlane!
It’s the best book I’ve read on sponsorship. Not only a good read with wonderful insights of how Brian secured so much sponsorship during his career, but it really tells you all you need to know about the task. When I’d read it, I was extremely motivated and eager to start my sponsorship quest. Without it, I can absolutely guarantee I wouldn’t have been able to compete in GP3 in 2013/2014 and Porsche Carrera Cup in 2015.”
Professional Race Driver